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LifeCents is a wellness platform that inspires and motivates people to improve their financial health and well-being. LifeCents’ customers range from Fortune 500 companies to government agencies, financial service providers, nonprofits and employers. Their unique approach engages people to transform information into action and leads to lasting improvements in users’ financial IQ, Habits, and Mindset.

The challenge

LifeCents had seen rapid customer growth since its inception in 2005, but their product’s robust back-end was slowed down by legacy code and a UX that didn’t satisfy the modern user.

LifeCents turned to VentureDevs to help them transform their application into a platform fit for a high-growth company. We assembled and deployed a custom scrum team to rebuild their product.

Tech Stack


  • Scrum Team Extension
  • Product Innovation
  • Responsive Web App Development
  • UX Design
  • DevOps Support

Developed a functionality that allows branding elements and customer information to be quickly added on the back-end and displayed as a customized front-end.

Project Highlights

Replaced a timeworn UI system based on hard-coded, non-flexible components with an intuitive front-end that is dynamic and highly adaptive to incoming data.

Organized and optimized the way the front-end communicates with the back-end database, speeding up the system as a whole.

Created a continuous integration and deployment (CICD) system that fully automated a prior manual build and release process.

Developed a functionality that allows branding elements and customer information to be quickly added on the back-end and displayed as a customized front-end.

Outcomes (so far):

The app’s front-end is now intuitive for the user, improving overall user experience (and landing LifeCents two new awards!)

Harnessed cutting-edge technology and best-practice development methods to build an architecture that renders programmer-friendly, and easily extendible codebase that can scale alongside the business.

Reduced time spent between development and deployment, enabling LifeCents to release new features faster and adapt quicker to their customers’ evolving needs.

Used Scrum methodologies and practices to improve overall project management flow during the development process.

LifeCents in the News

LifeCents Selected as 50 on Fire Winner for 2018

Read article

LifeCents Named to Top 5 for CHXD and Commonwealth Design & Innovation Challenge

Read article


Stephen Quenzer
Director of DevOps

"The most valuable quality that VentureDevs exhibits is their flexibility in resolving problems and incorporating new requirements as they arise. As a growing business, it is important that we can shift focus quickly and efficiently - and VentureDevs has facilitated that need on numerous occasions. Furthermore, they are knowledgeable about each layer of our technology stack, and their ability to identify new opportunities for improvement has been invaluable as we build our application.

From a development perspective, VentureDevs has been fantastic to work with. We anticipate an ongoing relationship that will continue for the foreseeable future."

Team Takeaway

“We continue to push the boundaries of software development as we build LifeCents an innovative product. Every day we are tackling new challenges, and we are constantly learning from and improving upon best-practice software development methods.

We all bring something different to the table, but what is most enjoyable is working together with the LifeCents internal team, as one unit, to build next-level technology.”

VentureDevs Team
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